📽 How to create Facebook Reel in Social Planner?

Updated as of February 7, 2025

This Knowledge Base article introduces Facebook Reels in Social Planner, allowing users to create and schedule short-form videos for their Facebook Pages. It provides step-by-step instructions on connecting a Facebook account, creating a new post, and uploading a Reel, along with key specifications such as file size, duration, and format. Note that Facebook Reels are currently available only for Pages, not Groups, and do not support custom thumbnails.

Short form videos are in trend with ever-growing way in social media marketing world. With the same, in social planner we are launching Facebook Reels.

How to create Facebook Reel?

1. Go to Marketing > Social Planner

2. Connect your Facebook account by going to settings > integrations. Give the permissions to the facebook account.

3. Go to Create New Post

4. When creating new post, select Facebook Page for posting the Reel.

Note - Reels are only available for pages at the moment. If you choose a group it'll be shared as a feed post.

5.Go to Reels Tab

6.Add caption and add one video attachment

7.Schedule your Reel

Specification for Facebook Reels -

1. 1 GB video size

2. Duration - 3 seconds to 90 seconds (1 mins 30 sec)

3. Video Format - .MP4, .MOV, .webm

4. Aspect - 1080 * 1920 pixels (recommended)

Minimum is 540 x 960 pixels

5. Aspect Ratio - 9:16

6. Thumbnail support is not available for Facebook Reels.