📈 Ad Manager

Updated as of February 11, 2025

Overview

DealTrail’s Ad Manager is a powerful tool that enables users to create, manage, and track advertising campaigns seamlessly. It provides a structured approach to running ads with clear performance analytics and conversion tracking.

How to Access Ad Manager

1. Log in to DealTrail and navigate to the Marketing tab.

2. Click on Ad Manager to open the campaign dashboard.

---

Campaigns

Campaign Details

Campaigns in DealTrail are categorized based on their current status:

• Published – Live campaigns currently running.

• Drafts – Campaigns that are saved but not yet published.

• Failed – Campaigns that encountered errors during publishing.

• In Review – Campaigns under moderation before being approved.

• Paused – Temporarily stopped campaigns.

Creating a Campaign

Users can create a new campaign in two ways:

1. Start from Scratch – Build a campaign manually with complete customization.

2. Use Ad Manager Templates – Leverage pre-built templates to simplify the process.

Campaign Creation Steps

To set up a new ad campaign, follow these three steps:

1. Ad Content

• Add text, images, videos, or carousel ads.

• Objective of the Ad Campaign

• Define the primary message and call-to-action.

2. Budget & Audience

• Set the total or daily budget for the campaign.

• Choose targeting options such as demographics, interests, and locations.

• Intented Audience (Optional)

3. Review & Publish

• Final review of campaign settings.

• Confirm details before launching.

• Publish or save as a draft for later adjustments.

Statistics

The Statistics section in Ad Manager provides insights into ad performance through Conversion Summary and Performance Analytics.

Conversion Summary

This section highlights key performance metrics:

• Impressions – The number of times the ad was displayed.

• Clicks – Total clicks received on the ad.

• Conversions – The number of successful actions taken (e.g., purchases, sign-ups).

• Average CPC (Cost Per Click) – The average cost for each click.

• Cost Per Conversion – The cost incurred per successful conversion.

• CPM (Cost Per 1,000 Impressions) – The cost for 1,000 ad impressions.

• Client Spends – The total amount spent on the campaign.

Performance Analytics

Performance analytics provide a graphical representation of key metrics:

• Impressions Graph – Displays trends in ad visibility over time.

• Clicks Graph – Shows the number of clicks received daily/weekly.

• Conversions Graph – Highlights conversion trends based on the campaign’s performance.

Campaign Details

Under Statistics, the Campaign Details section provides an in-depth breakdown of campaign performance, including:

• Campaign Name – The assigned name of the campaign.

• Status – Indicates whether the campaign is active, paused, or completed.

• Clicks – Total number of clicks on the ad.

• Revenue – The total revenue generated from the campaign.

• ROI% (Return on Investment) – The percentage of profit gained from ad spend.

• CPC (Cost Per Click) – The average cost per user click.

• CTR (Click-Through Rate) – The percentage of users who clicked on the ad after viewing it.

• Sales – The number of purchases generated by the campaign.

• CPS (Cost Per Sale) – The cost associated with each sale.

• Leads – The number of potential customers acquired.

• Results – A summary of the overall performance of the campaign.

Conclusion

DealTrail’s Ad Manager streamlines the ad creation process while offering detailed analytics for campaign optimization. With its user-friendly interface and real-time performance tracking, businesses can effectively run and improve their ad campaigns to maximize ROI.